The Problem
You sell 500 products. Each one needs a unique, compelling, SEO-optimised description. At 15 minutes per description, that's 125 hours. Over three full working weeks. For descriptions.
And when you add new products, update pricing, or want to A/B test different copy, the cycle starts again.
The AI Solution
Feed Claude or ChatGPT a structured prompt with your product data: name, category, features, materials, dimensions, target audience. Get back a polished description in 10 seconds.
Scale that with a spreadsheet of product data and the API. 1,000 descriptions in a day. Each one unique, on-brand, and optimised for search.
The Process
Step 1: Create Your Template Prompt
"Write a product description for [product name]. Category: [category]. Key features: [features]. Material: [material]. Target buyer: [audience]. Tone: [your brand voice]. Include: one compelling headline, 50-word description, 3 bullet points, and one SEO-focused sentence."
Step 2: Feed It Examples
Give the AI 5-10 of your best existing descriptions. "Match this style and tone." The output immediately improves.
Step 3: Batch Process
Export your product data as a CSV. Use a simple script or Zapier to send each row through the AI and collect the outputs. For 1,000 products, this takes a few hours of processing time.
Step 4: Review and Refine
Spot-check 10% of the output. Look for factual errors, tone inconsistencies, and generic language. Adjust the prompt and rerun any that don't meet your standard.
Step 5: Publish
Import the descriptions into your Shopify, WooCommerce, or whatever platform you use. Done.
The Quality Question
AI descriptions are 80-90% as good as a professional copywriter. The remaining 10-20% is the unique brand voice and emotional hooks that come from deep product knowledge. For most e-commerce, 80-90% is more than good enough, especially when the alternative is generic manufacturer descriptions or nothing at all.
Automate Your Product Content
OrcaScale builds automated content systems for e-commerce businesses. Product descriptions, SEO content, and marketing copy at scale.