The exact 6-part system that took my account from zero to 100k reach in week one. No fluff. Read it once, then build.
Before you film anything, get these three things right. They take an hour. They decide everything.
Broad accounts grow slowly. Sharp ones grow fast. Don't be "a finance account" — be "AI tools for stock traders." Don't be "a fitness account" — be "5-minute workouts for desk workers." The niche tells the algorithm who to show you to, and tells the viewer instantly whether to follow.
This is non-negotiable. The DM automation in Part 5 only works on Creator or Business profiles. Settings → Account type and tools → Switch account type. Takes 30 seconds.
When someone lands on your profile from a viral Reel, they decide in 2 seconds. Pin the three posts that best answer "what is this account about?" One should be your highest-performing piece. One should be the clearest "what I do." One should be social proof — a result, a testimonial, a screenshot.
Test your bio with a stranger. Show your profile to someone who's never heard of you for 3 seconds. Ask them what the account is about. If they can't answer, your bio isn't sharp enough.
Five beats. Thirty seconds. This is the structure I use on every Reel that converts.
Open with a question or a shocking claim. Stop the scroll before they breathe.
Don't explain yet. Use familiar words in a strange order so they lean in to figure it out.
Drop a real result. A receipt. A number. Authenticity beats polish.
5 punchy points. One sentence each. Cut every word that isn't pulling its weight.
"Comment [keyword] and I'll send it over." One word. Easy to type. The DM is where the real conversation starts.
The first 3 seconds decide whether the algorithm pushes your Reel further. The next 7 decide whether they keep watching. The rehook at 10 seconds is where most people drop off — give them a reason to stay. The list at the end is where you deliver the value you promised. The CTA is where you turn watchers into subscribers.
Use Edits — Meta's free editing app. It exports straight into Instagram with no quality loss, no watermark, and no compression hit.
Export at 1080p, not 4K. Instagram compresses everything down anyway. 4K just makes the upload slower and gives the platform more to crunch.
The biggest unlock in my workflow: I generate scroll-stopping graphics with Claude in under 60 seconds, then drop them into my Reel as overlays.
You don't need Figma. You don't need Canva templates. You write a prompt, Claude builds the graphic in HTML, you screenshot it, and you cut it into your video. That's it.
Open Claude (or any AI that can render code), paste this in, and tweak the bits in brackets:
Hit run, screenshot the output, drop it into Edits as an overlay. Five-second graphic, took two minutes total.
Once you've got a graphic you like, save the HTML. Reuse it as a template — just swap the headline text and you've got a whole content series with the same visual identity.
This is the part that turns comments into followers and emails into customers — automatically. Set it up once, and it runs 24/7 in the background.
When someone comments your keyword (e.g. "freebie") under your Reel, the tool DMs them, asks them to follow you, then sends them the link or download. All inside Instagram. All approved by Meta. Zero risk to your account.
Get full access free for 30 days. No card needed. Set up your first automation in under 10 minutes.
Get Automation For Free →The automation builds the audience. This part is what you actually send them — and how each option makes you money.
Build the trust. Every guide should have one CTA at the end — a tool, course, or service. The guide warms them up. The CTA converts them.
Templates outperform PDFs because people use them. A used file becomes part of someone's workflow — and your brand goes with it.
10 prompts that solve a real problem. Costs nothing to make, has huge perceived value, and shows off what you actually know.
Send them straight to a product you use and trust — like a SaaS that pays you when they sign up. The free trial does the convincing for you.
Capture the email before sending the freebie. Email is the only audience nobody can take from you. One sequence and you can monetise it forever.
The smartest creators stack these. The Reel earns the comment. The DM captures the follow. The DM also captures the email. The freebie delivers value. The freebie's footer recommends a paid tool. The newsletter then re-engages them every week with more value and more recommendations. One Reel feeds the whole machine.
If 1,000 people comment your keyword, expect roughly 900 to receive the DM, 700 to follow, and 400 to give you their email. Even a 1% conversion to a £30 product = £120 per Reel. And the Reel keeps running.
Real numbers from my first week running this exact system. Zero ad spend.
The 92% click-through is the bit that surprises people. Standard email marketing CTRs sit around 2-5%. Instagram DMs hit nearly 100% because the conversation already started — the person literally asked for the link.
That's the point of the whole system. You're not interrupting people. They're putting their hand up and saying "send it." All you have to do is build the machine that delivers.
The strategy is free. The tool is free for 30 days. The only thing standing between you and your first 100k week is hitting the button.
Get Automation For Free →