Six prompts. Run them in order and you have a full temporary brand moment ready to ship: the concept, the hook, the visual, the spread and the comeback.
How to use this: paste each prompt into your AI tool of choice. Swap anything in [SQUARE BRACKETS] for your brand. Run them top to bottom for a complete campaign, or grab the one you need.
01
Campaign Icon Angle Finder
Decides what your temporary icon should actually be, tied to a real moment so it has a reason to exist.
You are a brand strategist who specialises in attention. My brand is [BRAND NAME]. We do [WHAT YOU DO]. We have an upcoming moment: [LAUNCH / SALE / EVENT / SEASON] on [DATE].
Give me 5 temporary app or profile icon ideas that:
1. Visually break our normal look enough that people stop and notice
2. Still keep one recognisable element of our brand so people know it is still us
3. Tie clearly to the moment above so there is a built in reason for it
4. Are simple enough to be readable at icon size
For each idea give me: the concept in one line, why it triggers curiosity, and the single brand element we keep.
02
The Open Loop Caption
Writes the post that plants the "wait, why does it look like that?" question in everyone who sees it.
Write 5 short social captions announcing that [BRAND NAME] has temporarily changed its icon to [ICON CONCEPT].
Rules:
- Do not over explain. The goal is to make people curious, not informed
- Open a loop: hint that there is a reason but do not fully give it away
- Sound playful and confident, not corporate
- Each caption under 30 words
- End one of them with a question that makes people want to comment
Then write a one line follow up comment we can pin that keeps the mystery going.
03
The Icon Image Brief
A ready to paste image generation prompt so you can actually produce the icon, not just describe it.
Create an app icon. Square format, centred composition, bold and readable at very small size.
Base brand element to keep: [YOUR LOGO SHAPE / SYMBOL / COLOUR].
Temporary twist for this campaign: [ICON CONCEPT from prompt 01].
Style: high contrast, modern, clean, eye catching, slightly unexpected.
Background: [SOLID COLOUR].
No text. No gradients that muddy at small size. Crisp edges.
Give me 4 variations with slightly different takes on the twist.
04
The Meme Template Seeder
Turns your icon swap into a format other people and brands want to copy, which is where the free reach comes from.
My brand changed its icon to [ICON CONCEPT]. I want this to become a format other people riff on, the way the Spotify disco ball became a template.
Give me:
1. 3 ways to frame the icon swap so it is easy for others to remix or react to
2. 5 reply or stitch prompts I can post to invite people to make their own version
3. A short list of accounts or brand types likely to jump on it and why
4. One playful "do your worst" style post that actively dares people to make fun of it
05
The Comeback Post
The second wave. Announcing the normal icon returns is its own viral moment, like Spotify's 1.7M view follow up.
Write the post announcing that [BRAND NAME] is bringing its normal icon back on [DATE].
It should:
- Feel like a small event, not a quiet undo
- Reward the people who noticed and joined in
- Land the actual point of the campaign in one clean line ([LAUNCH / OFFER / MESSAGE])
- Leave the door open to do this again so people stay tuned next time
Give me 3 versions: one funny, one warm, one bold. Each under 40 words.
06
The 7 Day Rollout Plan
Sequences everything above into a day by day plan so the moment builds instead of fizzling.
Build me a 7 day rollout plan for a temporary icon campaign.
Context: brand is [BRAND NAME], the moment is [LAUNCH / SALE / EVENT] on [DATE], the icon concept is [ICON CONCEPT].
For each day give me: what changes or gets posted, the goal of that day, and one metric to watch. Structure it so curiosity peaks mid week, the real message lands near the moment, and the comeback post closes the loop. Keep it practical and specific, not generic.