OrcaScale
Free resource from OrcaScale
Free Blueprint · Build it + Spot it
The dynamic
pricing playbook.
Both sides.
How SaaS companies use your CRM data to show different prices to different people from the same URL — and how to build the exact same system yourself.
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What's in the blueprint
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How it actually works (not what most people think)
The pricing page doesn't detect anything. The data flows in through the email link — built from your CRM before the send.
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CRM setup — the fields you need
Email domain, company size band, and a calculated pricing tier field. How to get company size without asking for it.
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Building personalised links in your email tool
Merge tag syntax for HubSpot, Mailchimp, and ActiveCampaign. Every recipient gets a unique URL — same page, different tier baked in.
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The pricing page JavaScript
Copy-paste code that reads the URL params on load and highlights the right plan. No form, no flicker, no friction.
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Secure token signing
How to encode the tier parameter so users can't manually bump themselves to a higher tier by editing the URL.
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Bonus: how to spot it when it's being done to you
The incognito test, the Gmail test, and the exact email to send your account manager when you find a discrepancy.
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Rather have us build this for you? OrcaScale connects your CRM, email sequences, and pricing pages into a system that segments and converts automatically — delivered in 3–7 days, before you pay a penny.